Rich E. Obscure is a real person, a millionaire next door, but he could be anyone.
RICH
1. Possessing great material wealth.
2. Having great worth or value.
OBSCURE
1. Not readily noticed or seen; inconspicuous.
2. Of undistinguished or humble station or reputation.

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August 2006 Archive

August 31, 2006
New figures are out giving some indication of how well Americans are doing when it comes to income. The good news is that the median income is up 1.1 per cent in 2005 after five years of declines. Do you feel richer?
No? Well that seems to be the problem. MORE
August 29, 2006
Following up on my post about a fictitious magazine called Good Enough, I want to take this analogy to the next step with another fictitious magazine called Really?. MORE


August 29, 2006
No one would buy a magazine called Mediocre, Good Enough, or Settle. Instead titles like Fine Homes or Show Boat sell even though most people buying or browsing those titles probably can’t even afford the items advertised in them. MORE


August 11, 2006
Here's a follow-up to my original post on ETFs. I like it when I get confirmation from someone smarter than me and in this case Chuck Jaffe of Marketwatch.com provides the backup. MORE